Does Your Business Have Bounce?

Connecting and Closing in a Changing Market

with Karel Murray, CSP

 

Karel Murray - HeadshotA business with “bounce” is planned, branded and marketed with your core values and profitability in mind. In this information-packed session you will:

  • Find out what future trends are going to impact how you market and how you grow.
  • Get a step-by-step roadmap to creating a solid marketing identity and strategic action plan.
  • Take away top tips for maximizing your marketing design and approach in each media.
  • Discover what works and what doesn’t (plus a few new tricks) in branding a market identity.

Session Objectives
Upon completion of the course, you will be able to:

Hour One

  • Develop a marketing plan that addresses demographics and generational differences and heed their specific needs and requirements.
  • Identify a true prospect and what level of professional competency they have reached in working as a real estate agent.
  • Understand how the marketplace is changing and how these trends affect their future real estate market and growth.

Hour Two

  • Implement the concept of “branding” into the development of an effective and efficient marketing plan.
  • Understand how their master marketing plan must incorporate internal and external image development.
  • Create a strategic plan and vision statement, which adheres to their core, value system and envisioned future while utilizing follow-up controls to monitor success.
  • Increase their level of awareness of the various ways to prospect for more business through the printed media, radio, television, direct mail, telemarketing and press releases.

Hour Three - Four

  • Complete an advertising campaign and style, which utilizes a “slogo” or “tag line” that is consistent with their vision statement and adheres to fair housing guidelines.
  • Grasp the difference between institutional, product and image advertising while utilizing trade publications and incorporating proper positioning of purchased advertising.
  • Develop a consistent marketing “look” through emphasizing a unique selling position, business cards, brochures, presentation books and visuals, newsletters and other promotional opportunities.
  • Increase their value to the customer & client by focusing on an attitude of maintaining a high level of professional and personal integrity.
Date:  Saturday, August 22

9:00 am - 1:00 pm, lunch included. 8:30 am light breakfast and networking.

Location:  Sandler Training Center, 10955 Lowell Avenue #650, Overland Park, KS 6621010955 Lowell Ave

REGISTER

Register by August 19 to receive the discounted rate. (Meeting fees are nonrefundable.) $55 for NSA-KC members ($65 after August 19) $65 for guests ($75 after August 19)

Guests Register Here

Members Register Here