Jessica Best – February 12

 Social Media Marketing: The Good, The Bad & The Wow!  with Jessica Best Thursday, February 12, 9:00-11:30 am In 2015, social media is no longer optional. At the very least, speakers and consultants have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy and repeat business plan. Jessica will offer insight as to how social media is impacting business and will highlight the best practices of diving in, not just for marketing but for engagement. Your next booking may just come from someone you’ll meet via social first! Whether you're already trying a channel or two, or just dipping your toes into social media water, this workshop is for you! About Jessica Jessica shares success stories and cautionary "fail tales" that are relevant with audiences, and gives them actionable items to walk away with and implement. Her energy and enthusiasm are big parts of her presentation style, mentioned on almost every feedback form and that enthusiasm is contagious! Her unique passion for digital marketing and emerging media make important topics like best practices in these fast-growing media easy to follow and fun to dig into. Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, nonprofits and a variety of Kansas City's marketing associations. She's lead trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW in Austin. Jessica’s primary role is as Community Director for emfluence, implementing the best...