STICKY CONTENT: Use Mini Brands and Production Values to Make Your Messaging Memorable
Presented by Brian Walter, CSP, President of the National Speakers Association
Don't miss the opportunity to personally meet and learn from our national president! This presentation is his most frequently requested chapter presentation.
Your clients say they hire you for your content expertise. (Would be nice if that were true.) The reality is, they actually hired you to give their audiences an extreme experience. Brian Walter, communications consultant and corporate humorist with Extreme Meetings, will show you how to make your speech’s messaging dramatically more sticky. How will he do that? With an action-packed, example-laden, steal-these-ideas session on memory-enhancing platform skills. He’ll show you how to use Mini-Brands to make your content unforgettable and boost the action in speaker interaction.
- How to increase audience involvement (when it's literally and physically about THEM your content truly is unforgettable).
- How to transform a speech component into a "routine" (adding production values heightens the experience and increases the imprint on audience members' brains…thus increasing memorability).
- How to use at least six different platform formats for extreme impact (C’mon...you don't just want to understand this stuff, you want to swipe and use it now).
- How to put POWER into your PowerPoint with custom backgrounds, type treatment, movement, "hints" and audio effects (Doh...most speakers are embarrassed by their current PowerPoint).
Since 1998, Brian Walter's Extreme Meetings has “infotained” audiences from 10 to 10,000. He is a unique blend of internal and external communication expertise. Over a 25+ year career, Brian has been an advertising director, marketing and sales director, radio and TV commercial producer, copywriter, communications manager, speech coach, video producer, management trainer, consultant and professional speaker. He’s even a Guinness Book of World Records holder for producing the world’s shortest TV commercial. Brian has earned the elite Certified Speaking Professional (CSP) designation from the National Speakers Association, and is also a member of Meeting Professionals International and the Society for Advancement of Consulting.
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